The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive, rewards-based system, which monetises virtual rewards when users completed advertiser-sponsored offers. The system is far from the first of its kind, but where AdWall stands apart from the competition is in its mobile responsiveness. According to Adscend, “Users can interact with an AdWall on desktop computers, smartphones, or tablets.”
AdWall is a comprehensive, rewards-based system, which monetises virtual rewards when users completed advertiser-sponsored offers
AdWall allows users to engage with advertisers that are relevant to their interests, allocating credits to users who complete offers and commission to the publisher. The credits earned through AdWall can be used to purchase anything from in-app items to virtual currency, perks, upgrades, games and more. The system tracks a users credit history and progress towards their virtual rewards, and many of the offers require absolutely no financial commitment.
Adscend CEO Fehzan Ali interview with Performance Marketing Insider
According to Adscend CEO, Fehzan Ali, the technology is an easy to use (“AdWall features quick deployment through a simple customisation wizard and a one-click setup process”) technology that will help publishers maximise their earnings. He says AdWall is “Packed with features that truly help improve the bottom line for publishers, including automatic offer geo-targeting, built-in support services, mobile targeting, and desktop to mobile offer completion functionality.”
AdWall will include the ability to target users depending on what device they're using, which type over device they're using, where they live, how old they are and their gender
Adscend's advertising services operate on a pay-for-performance basis, which allows the companies publishers to scale campaigns as they see fit. AdWall will also operate on a PFP basis, and will include the ability to target users depending on what device they're using, which type over device they're using, where they live, how old they are and their gender. This means the technology works not only as an immediate revenue generator, but as a highly-effective, performance-based advertising solution. Ali notes; “We have seen user interaction with our high-engagement ads be a powerful force in generating strong leads in our previous content monetisation products, and we expect AdWall to be able to quickly generate quality leads for our advertising partners as well." He adds that “AdWall combines an extremely engaging ad format, our extensive publisher network, and pay-for-performance pricing,” and believes that “If you need global leads for your app, game, service, or product at competitive rates, AdWall should be in your ad spend conversation.”
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK who once used a system similar to AdWall to save up for a stat boost in World of Warcraft. His teenage years were NOT pretty.