The Digital Arts Network (DAN) at TBWA announced recently that they will be expanding their global branded capability from 18 to 23 offices and will be also adding 200 employees to their ranks, brining their global total up to 900 digital specialists. The new offices will be opened in Brazil, Israel, Russia, Spain and Switzerland, all outposts which have proven successful as a part of their respective local TBWA offices.
DAN will be expanding their global branded capability from 18 to 23 offices
Global DAN president Stuart Sproule, said they were extending their global footprint with these additions, and that “With the addition of Brazil and Russia, and by adding digital creative and technology standouts in the other markets,” they would “Round out DAN's representation in the BRIC (Brazil, Russia, India and China) markets”. Omnicom Digital CEO Jonathan Nelson said he was “Proud to have such a broad bench of leading digital talent” situated all across the globe, and that the new offices will strive to help their clients “Navigate the increasingly complex post-digital era.”
All 5 new offices will specialise in certain fields and will work with different clients. DAN Brazil is a company that will focus primarily on digital, social, SEO and analytical strategies and are currently working with prestigious global brands Nissan and Adidas. DAN Tel Aviv meanwhile (who are ranked as the 4th top digital advertising firm in Israel) will focus on mobile and social media content. Their clients include Alpro, Beko, McDonalds and Triumph.
DAN Moscow look after key clients such as EA Sports and Tchibo, and focus on integrated campaigns and home technology. DAN Spain specialise in analysis and monitoring, as well as CRM and digital production, and count PlayStation, Vichi and Ono amongst their esteemed clientele. Finally, DAN Zurich are a firm who specialise in e-commerce and digital creative content, with clients such as Toblerone, Avia, Oswald and Swiss Railways. TBWA Worldwide CEO and president Tom Carroll has also commented on the expansion, underlining the agency's move towards fully integrated strategies, which he believe are “Finding traction with clients and transforming the entire network.”
“Fully integrated strategies are finding traction with clients and transforming the entire network.” TBWA Worldwide President and CEO Tom Carroll
DAN agencies won a staggering 84 digital awards last year (2013), and many of its offices (in Asia Pacific, the Middle East, Latin America and Europe) have been named 'Agency of the Year'. 2014 looks set to be the best yet for the agency, with its expanding reach cementing it as one of the world's top advertising agencies.
Benjamin Hiorns is a freelance copywriter whose dry witticisms and cynical rants can be followed via Twitter.