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Starcom MediaVest Group appoint Lucy Knowles as Business Director and negotiate deal between Facebook and Publicis

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It was announced this morning that Lucy Knowles had been appointed to the role of business director at Starcom MediaVest Group. She joins Starcom from Neo@Ogilvy, where she served in the same role, and will be leading a team of eight at Starcom for high profile clients Heineken UK, Tetley and McCormick. She will be replacing Matt Lloyd, and will be reporting to MediaVest's co-CEO Steve Parker starting from the end of this month.

Knowles will be leading a team of eight at Starcom for high profile clients Heineken UK, Tetley and McCormick

Parker said of her appointment that Knowles is a “Highly experienced digital marketer with over 13 years experience in the industry, the majority of which was gained at an NMA top 10 media agency.” He feels that as well as her obvious experience, she is also “A highly commercial team leader who is informed by customer and data insights.” He adds that she will be “A fantastic addition to the team” whom they are delighted to welcome on board as business director. Knowles herself is “Incredibly excited to be joining MediaVest,” and is “Looking forward to working with the talented team and delivering great success on such brilliant clients and award winning campaigns.”

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Lucy Knowles (left) and Laura Desmond (right)

In other Starcom MediaVest news, the group has also just finished leading negotiations for a deal between the Publicis Group and Facebook. According to Starcom MediaVest group CEO Laura Desmond, the deal is a “Multi-year partnership, which focuses on co-creation of product around data, video and imagines, including core Facebook and Instagram.” Although the pact is focused on North America right now, both companies have expressed plans to discuss global expansion “Down the road.”

Starcom MediaVest have just finished leading negotiations for a deal between the Publicis Group and Facebook

Starcom and Facebook have said the deal (which was around 6 months in the making) will include the integration of Facebook data into the Publicis media-mix-modelling platform, which will allow Publicis to see how well Facebook ads are performing. There will also be integration of a Publicis “content-at-scale product” into the recently announced Facebook ad network. Both companies have been rather vague concerning which components will be exclusive to Publicis, but they did say that all Publicis agencies would gain access to Facebook insight, as well as the social media giant's creative talent and engineers, to create special ad units or Instagram content.

Official Starcom MediaVest Website

Official Facebook Website

Benjamin Hiorns is a freelance writer and musician from the UK, who is slightly perturbed at the amount of access Publicis ad agencies will now have to his delirious Facebook rants.

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