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Smartify share their insights into mobile conversion at eTail West

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Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce executives since 1999. The event will take place this year in San Antonio, Texas between the 3rd and 6th of March.

The results from retailers using Smartify have been conversation rates at an average of 35%

Over the past 12 months, retailers have been leveraging the incredibly powerful Smartify platform to power numerous marketing programs and completely transform the way they analyse their marketing data. The results have been conversation rates that are as much as 10 times the industry average (an average of 35%), giving retailers using the platform a notable advantage. The incentive-based marketing programs powered by Smartify also help retailers to lower their costs and dramatically increase their return profits on ad spends.

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Smartify Analytics is a tool that allows retailers to deploy superior marketing campaigns by provider them with real-time information; geographic, social, behavioural and even psychographic social data that can effortlessly be integrated into their existing systems. Compatible systems include 'Point of Sale' rigs, email, Ad Tech and more. There are over 150 unique data points captured by Smartify for every individual profile, the results allow for a more direct connection to customers for brands, through social, internet-based and mobile promotions, all through an incredibly dynamic client interface.

“Mobile devices accounted for more than 31% of web traffic in Q4 last year”

The firm's CEO Carla Bourque, underlined the importance of mobile devices in the digital marketing world, she's said that “Mobile devices accounted for more than 31% of web traffic in Q4 last year, a huge (34%) leap from 2012.” She went on to say that she feels many retailers are being too slow to invest in mobile, and that her platform can provide companies with a “Targeted and branded experience for customers that is seamless and optimised across all devices, both on their own websites and across their marketing and loyalty programs." Bourque will be a guest panelist at the Tablet & Mobile Summit at the eTail West conference, where she will attempt to elaborate on these thoughts in a discussion entitled, "App and Site Experiences That Deliver Conversions." The panel (which will take place at 1:20PM CST on Monday the 3rd of March) will examine specific mobile marketing strategies geared towards retailers in the travel, apparel, ticketing and gaming industries.

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In the lead-up to the conference, Smartify will be giving away a bespoke program worth almost $5,000. Competition entrants have been actively encouraged to enter the program and learn how the Smartify platform can be used to use valuable consumer analysis to increase sales and a return on investment for digital marketing campaigns.

You can enter the competition until the 16th of March or you could visit the official Smartify website.

Benjamin Hiorns is a freelance copywriter from Kidderminster who has never used an analytical program and has never attended a conference. But there's always a first time for everything right?

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