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Saatchi & Saatchi Latin America and Conill hand the creative reigns to Javier Campopiano

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Saatchi & Saatchi Latin America and Conill Advertising, Saatchi & Saatchi's multicultural unit, announced yesterday that Javier Campopiano has been appointed to the newly created role of chief creative officer for Latin America and Multicultural USA. Campopiano will be tasked with setting the creative tone and agenda for all of the network's agencies throughout Latin America in a role that was previously handled by Pablo Del Campo, who has recently been promoted to worldwide creative director. Campopiano will also be responsible for the creative work at Conill. The 39 year old  Campopiano has been the recipient of numerous top industry awards at events such as Cannes, Clio, The One Show, FIAP, El Ojo de Iberoamérica, El Círculo de Creativos Argentinos and Sol de Iberoamérica. He joins Saatchi & Saatchi following a stint at FCB Garfinkel (formerly known as FCB New York), where he worked on campaigns for high profile clients like FDA, Amtrak, Jamaica Tourist Board, ASPCA and Beiersdorf.

Campopiano will be tasked with setting the creative tone and agenda for all of the network's agencies throughout Latin America and will also be responsible for the creative work at Conill

Campopiano has also served as regional creative director at Del Campo Saatchi & Saatchi in Argentina and as chief creative officer for both FCB Buenos Aires and FCB LATAM, where he created several of the most awarded efforts of the network including “Zombie Grandma,” for Zonajobs and “3D Theatre” for JVC Cameras. Whilst at Del Campo, meanwhile, Campopiano worked on the 'Tele-transporter' campaign for Andes Beer, earning the 2010 Outdoor Grand Prix at Cannes.

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Javier Campopiano

Cynthia McFarlane, chairman and CEO of Latin America and Multicultural USA at Saatchi & Saatchi says that they have “Redefined and combined the roles of top creatives for the LATAM region and Conill,” in an effort to draw the best out of their best people “In a changing communications landscape.” She feels that Campopiano is an “Inspirational leader with the passion, portfolio and experience to capture the hearts and minds” of the network's “Deep bench of outstanding talent.” Conill president, Carlos Martinez adds that he believes Conill “Couldn’t ask for a better partner” than Campopiano, and underlines how his reputation, knowledge of the US marketplace and familiarity with Saatchi & Saatchi mean he'll be a ”Fabulous leader and mentor” for the company's teams.

“(Conill is) a highly ambitious place, with huge expectations and a purpose that exceeds any standard label or market definition.” Javier Campopiano

Campopiano “Couldn't be more enthusiastic” about his new appointment, praising the “Incredible legacy of investing in and nurturing the creative product” that Saatchi and Saatchi and Conill have built. He calls Conill “A highly ambitious place, with huge expectations and a purpose that exceeds any standard label or market definition,” and (in his opinion), “The best prepared shop for the new America.” On his role in Saatchi & Saatchi Latin America, he says that the region is “An awesome place right now,” and a”Reservoir of fresh creativity.” He admits that there was “Some disconnect with the realities of global business in the past,” but stresses “That is radically different today, and the world is expecting highly effective game-changing ideas from (Latin America).”

Official Conill Website

Benjamin Hiorns is a freelance writer and musician from the UK. He has typed 'Campopiano' about 15 times in the last hour and now really feels like he could use an iced cappuccino.

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