As the 61st Cannes Lions Festival of Creativity draws to a close, Ogilvy & Mather head home with top honours, having been named 'Network of the Year' for the third consecutive year. This is the cherry on top of an incredibly successful week of Ogilvy & Mather, who won a total of 110 Lions across multiple categories and finished the week by not only grabbing the coveted Network of the Year title, but also taking home Titanium, Innovation, and Gold Branded Content & Entertainment Lions.
Ogilvy & Mather won a total of 110 Lions this week, across multiple categories
Memac Ogilvy Dubai claimed the Titanium Lion for its “The Autocomplete Truth” campaign for UN Women. The campaign featured a series of ad that used genuine Google searches to reveal how women are being discriminated against across the world. It was a campaign that revealed the raw power simple, emotionally involving ideas, and was just one of 12 campaigns to be awarded the Titanium Lion.
Ogilvy France, meanwhile, won one of only 4 Innovation Lions with 'Babolat Play', the world's first connected tennis racket, which has been endorsed by tennis greats such as Rafael Nadal, and works in tandem with a bespoke app to track the performance of the player. Ogilvy & Mather Argentina also won big, taking home a Gold Lion in the Branded Content & Entertainment categories for their impactful 'AMIA Booth', which gave citizens of Buenos Aires the chance to become virtual 'survivors' of the devastating 1994 AMIA terrorist attack. OgilvyOne London's 'Magic of Flying' initiative for British Airways, meanwhile, was Ogilvy & Mather's most awarded campaign, claiming 9 Lions, one of which was a Direct Grand Prix.
OgilvyOne London's 'Magic of Flying' was Ogilvy & Mather's most awarded campaign
Tham Khai Meng, the worldwide chief creative officer at Ogilvy & Mather, was honoured to receive the recognition from the agency's peers, the advertising industry in general, and the Cannes Lions. He said Ogilvy & Mather's success wouldn't have been possible “Without the formidable support of (the agency's) clients and colleagues,” and said that to win so big at an international show such as Cannes, is “A testament to the bravery” of his people.
In total Ogilvy & Mather won: 2 Grand Prix, 2 Creative Effectiveness, 1 Titanium, 1 Innovation, 1 Product Design, 17 Gold, 31 Silver, and 55 Bronze Lions. They also dominated social media over the week, with the #OgilvyCannes hashtag earning over 280 million impression and 26,253 mentions throughout the festival on Twitter. Highlights of the week for the agency included:-
- 2 Creative Effectiveness Lions
- 1st Radio Grand Prix, for Lucozade 'Give Me Strength'
- Direct Grand Prix and 5 Golds for British Airways 'Magic of Flying'
- Titanium and 4 Golds for UN Women 'Autocomplete Truth'
- Product Design Lion for Amnesty International 'Freedom Candles'
Benjamin Hiorns is a freelance writer and musician from the UK who is seriously looking forward to writing about something other than the Cannes Lions this week!