ad: Annual 2024 Now Open For Entries!
*

New research and development centre for Hankook Tire breaks ground in Korea

Published by

A ground-breaking ceremony has been held for the Hankook Technodome, a state-of-the-art new research and development facility for one of the world’s leading tyre manufacturers. The new centre is located in Daejeon, at the heart of Asia’s ‘silicon valley’, and will provide an inspirational place to work, with light filled offices, state-of-the-art laboratories and dynamic social spaces to nurture a culture of openness and innovation.

The design of the new centre is rooted in analysis of the organisation. Rather than a conventional arrangement of offices above double-height testing areas, the building is arranged as five fingers, with parallel office and industrial units – this dynamic, integrated arrangement is highly flexible and promotes visual connections and interaction between the offices, laboratories and different divisions. Breaks between each finger draw daylight into the heart of the floor plate.

The research spaces extend from a top-lit central spine, which runs from the restaurant in the south to the accommodation for staff in the north. Glazed oval meeting pods are suspended above the full-height space, which acts as a light well, drawing daylight through the building and into the staff social spaces below. The circulation strategy creates a natural divide between public areas and more sensitive product development zones – visitors will be able to tour the centre and see the large-scale testing machinery in use.

The different functions are unified beneath a wide silver roof canopy, incorporating louvres for shade, which appears to float over the building. The centre targets LEED ‘gold’ and integrates a number of sustainable design strategies, for example waste heat from the research and development centre is used to heat the residential accommodation, and a lake at the southern entrance to the site harvests rainwater for use in cooling.
 

Comments

More Leaders

*

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
*

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!