Kellogg's has opened what it is calling the "World's First Tweet Shop".
This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps.
Wonderfully simple, tweet with the hashtag #TweetShop and get treated to a box of the new cracker product. The hashtag is already working well for the cereal giant as they swap coins for tweets as currency.
Slice is the agency behind the initiative. Slice create experiences that bring together brands and consumers.
The store is open until the 28th September, so if you are in Soho, why not tweet yourself to some Special K Crackers Crisps.