News

*

Judges Judge

Published by

I was fortunate to be selected as a judge at this year’s Creative Pool Awards.

What did I learn from the experience? That it’s hard to be a judge of creative work – Even though I do it day in day out as Design Director at B&D.

The reason why it’s hard? Context (or lack of).

You don’t get to see the hours, the late nights, the worrying that you’ve hit a brick wall and will never be hired again, the conversations and arguments, the self-doubt and sleepless nights and the good and bad client decisions that determine the final outcome.

But, that’s just how the public view all creative work. Constantly.

It brought it home just how much of what I do as creative is judged. Be it positively, negatively, consciously or subconsciously – for a fleeting second or potentially for a number of engaged minutes (hopefully). Everyone is a judge. Everyone has an opinion, good or bad.

I’ve been on the other side many times, I’ve submitted (and won) a large number of awards in my tenure. But, that doesn’t prepare you for being on the judging panel – I thoroughly enjoyed it and the experience will serve me with my own work:

Everyone is a judge, and don’t you forget it.

Finally, congratulations to the winners in the Branding category of this year’s Creative Pool Awards, even though my own project was one of the shortlisted – I think the best work won.

Now, are there any projects you've created that you wish came with some additional creation context?

Comments

More News

*

News

Dealing with deepfake technology in a post-truth era

We've moved from having little to no concern about our personal privacy to a state of questioning everything when it comes to submitting our details to corporations and platforms. Facebook data breaches and the vulnerability of its systems to...

Posted by: Industry Updates
*

News

How WeChat and TikTok are making China unmissable

China is booming. The growing economy, advanced technology and investment from outside of the country mean content consumption is on the up and the opportunities for brands is endless. At Creativepool’s Connect: London festival, digital...

Posted by: Industry Updates
*

News

10 nutty Snickers ads to satisfy your day

Snickers has always had a reputation for being the chocolate bar that conquers hunger fast and its oddball advertising through the BBDO network has backed up that claim in entertaining fashion. The brand has been a serial advertiser at the Super...

Posted by: Industry Updates