News

*

Get Real with Jukin Media Competition: The Winners!

Published by

Jukin Media and Creativepool are thrilled to announce the winners for the first ever UGC video powered competition, chosen by our panel of expert judges from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter.

The Creativepool community were invited to produce a :15, :30 or :45 second social media campaign for their chosen brand using Jukin Media's incredible user-generated video catalogue. There were two prizes available, £6,000 for first place and £2,000 for second place, as well as the opportunity to have their creative prowess presented to our incredible judges.

And the winners are...


FIRST PLACE went to Michael Etherington (and Laura Weatherburn) for his spot for Nike
 

This "well-paced" utilised Jukin Media catalogue to create a video that is the "perfect brand fit" for Nike. The judges could "see the brand buying it".

SECOND PLACE went to Ahmed Aden for his spot for Three Mobile
 

"This is storytelling!" said our judges, very "charming", "emotionally appealing" and a "great commercial piece for the brand and its services". There is a "great content narrative" and a "very clever use of UGC".

--

Thank you to all who submitted and congratulations to those shortlisted and our winners!

Comments

More News

*

News

You'll either love or hate this Marmite sandpaper hack

We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...

Posted by: Creativepool Editorial
*

News

McDonald’s taps into hype culture for spicy McNuggets drop

We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...

Posted by: Creativepool Editorial
*

News

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial