To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the show to life at various petrol stations across the country. Using Amscreen media placements at the counters of 450 service stations nationwide, the advert mimics CCTV footage, giving viewers the impression that a zombie invasion is actually happening outside!
WCRS and Now TV have teamed up to bring The Walking Dead to life at various petrol stations across the country, using Amscreen media placements
Of course, the ads will also tell viewers to tune into the new season of the series, which stars our very own Andrew Lincoln, and was adapted from Robert Kirkman's comic of the same name. The ad aims to prove to the British public that Now TV is a legitimate alternative to the likes of Sky (who themselves own Now TV) and Virgin Media. The unique outdoor engagement launched over the weekend, with over 20 zombies from various re-enactment societies playing their roles (as shambling, decomposing corpses) with aplomb (see below for evidence).
NOW TV – The Walking Dead CCTV Petrol Station Takeover
Julia Mollett, Now TV's marketing controller said that they were immediately on board when the idea was pitched to them. She said they had been working with Amscreen recently, so this “Seemed like a fantastic and innovative way of utilising the media to deliver standout and talk-ability.” She added that as well as running the campaign across the nation's petrol stations, they have also “Amplified the activity in social and with a competition giving a lucky winner the chance to appear in the film.”
The unique outdoor engagement launched over the weekend, with over 20 zombies from various re-enactment societies playing their roles (as shambling, decomposing corpses) with aplomb
Simon Robinson, creative director at WCRS, said he “Loved the idea of playing with CCTV in petrol stations and getting people to double-take on what’s going on outside the safe confines of the forecourt shop,” and hopes “It will surprise and entertain people while they wait to pay for their unleaded.” Jamie Lindsay, the managing director of Amscreen, adds that they are “Delighted that Now TV are creating innovative ways to communicate with customers on the Amscreen network,” and looks forward to doing something new and using their platform to “Bring The Walking Dead to life!”
Benjamin Hiorns is a freelance writer, musician and Walking Dead fan from Kidderminster in the UK. He really struggled to get through this article without making an “Undeaded” gag.