Entertainment

*

Hostelworld, Gold Coast Tourism and Lively Worldwide pull off world-first activation: a Sand Hostel on the Gold Coast

Published by

19 September 2017 – Online hostel-booking platform Hostelworld and innovative tourism organisation Gold Coast Tourism have teamed up with global creative agency Lively Worldwide to create the world’s first Sand Hostel on the Gold Coast. The activation aims to challenge the perception of hostels, build awareness of the Hostelworld brand Down Under and showcase the Gold Coast as a top travel destination for millennials.
 

Located on Kurrawa Terrace in Broadbeach, the Sand Hostel will be open to the public from 20 - 22 September and will have two exclusive accommodation spaces for guests (an eight-bed dorm and one private double room) with a variety of food, drinks, live music and activities on offer.

“The Sand Hostel came about as both ourselves and the Gold Coast wanted to create something that had never been done before, that people could truly engage with and as such take away unforgettable memories from. We’ve worked with a number of exceptionally talented people to bring this to life and we believe it does an incredible job of both showcasing the modern hostelling experience whilst also highlighting the incredible things the Gold Coast has to offer to young travellers who want to explore Australia,” said Hostelworld’s Head of Acquisition, Niall Walsh.

“This partnership with Hostelworld is not only fun and innovative but celebrates one of the most important visitor markets for the Gold Coast,” said Gold Coast Tourism Executive Director Corporate Affairs and strategy, Dean Gould.

A whopping 24 tonnes of sand has been used to create the Sand Hostel, which towers four meters tall and took three weeks to build. The impressive structure was created by production designer Jon Dowding, whose feature film achievements include Mad Max and The Blue Lagoon, and world champion sand sculptor Denis Masoud.

*

“We’re excited to be working with Hostelworld to build and design an experience that would be a hero piece of a global campaign across both a physical and digital experience. Working with local suppliers and their UK creative and digital business, we’ve designed a content series to capture the right stories around the experiences and believe this is a truly innovative and exciting project that reflects our live marketing proposition,” said Mike White, Lively Worldwide Managing Director.

Comments

More Entertainment

*

Entertainment

Facekini steals show in RuPaul's Drag Race UK trailer

A gag about a facekini steals the show in the new trailer to promote the arrival of RuPaul’s Drag Race UK on BBC3 next week. The minute-long clip sees the cast of the reality show appear in an old American sitcom-style living room before...

Posted by: Creativepool Editorial
*

Entertainment

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

Posted by: Ryan Watson
*

Entertainment

Join the Losers' Club in London today

Pennywise the clown makes a long-awaited return today as IT Chapter Two is released in cinemas, but excitement is spreading beyond the big screen to the pavements of London. ESI Media’s Evening Standard has partnered with Warner Brothers and...

Posted by: Creativepool Editorial
ad: