The John Morrell Food Group and Arby's Restaurant Group have announced they'll be teaming up to support the “No Kid Hungry” campaign, a national initiative by Share Our Strength to end childhood hunger in America. The two brand's combined commitment to the cause has been highlighted over the Labour Day weekend, which culminates today. The companies helped publicise the campaign by featuring the “No Kids Hungry” logo on the famed No. 43 Richard Petty Motorsports Ford driven by Aric Almirola in the NASCAR Oral-B USA 500, which took place yesterday at the Atlanta Motor Speedway and was broadcast live on ESPN.
The companies helped publicise the campaign by featuring the “No Kids Hungry” logo on the famed No. 43 Ford driven by Aric Almirola in the NASCAR Oral-B USA 500
Arby's is the largest restaurant chain to partner with the campaign thus far and supports “No Kid Hungry” through its own charitable arm; The Arby's Foundation. The foundation builds on a philanthropic heritage that's contributed over $70 million to children's charities since its inception in 1986. The foundation has raised national awareness of those charities and has funded long-term programs and sustainable solutions to help combat child hunger. The Arby's Foundation has raised $11 million for the campaign since 2011, helping to bring an additional 107 million meals to kids who need them. Arby's is also currently running it's annual in-store Arby's Foundation fundraiser, which began on the 18th of August and will continue to run until the 28th of September. The "Give a $1 today, get $2 back" promotion encourages guests at participating Arby's restaurants to donate a dollar towards ending childhood hunger in America in partnership with No Kid Hungry. Guests immediately receive a coupon for two dollars off any future Arby's meals.
Aric Almirola and the No. 43 Richard Petty Motorsports Ford
Kate Atwood, the executive director of the Arby's Foundation, said "Arby's continues to identify and pursue new opportunities and creative approaches to address the serious but solvable issue of ending childhood hunger in America." She underlines the brand's philanthropic commitments and says that the foundation has always inspired “Partners, franchisees and guests to help ensure that every child gets the food they need to learn, play and grow."
The Arby's Foundation has raised $11 million for the campaign since 2011, helping to bring an additional 107 million meals to kids who need them
The John Morrell Food Group (or JMFG) also has an (albeit shorter) history with the “No Kid Hungry” campaign. They established a national partnership last year to help ensure that hungry children receive the healthy, nutritional food they need. The JMFG has made numerous donations to the cause (both monetary and in the form of food) and has also striven to raise awareness at every turn. The group, which is a subsidiary of Smithfield Foods, is renowned for bringing premium-quality meat products to family across the US, and has been doing so for over 150 years!
An introduction to the “No Kid Hungry” campaign
Chuck Gitkin, vice president of marketing, innovation and R&D at JMFG, said that "Bringing an end to childhood hunger is a cause that both John Morrell Food Group and Arby's are passionate about." He hopes that “Showcasing the No Kid Hungry logo on the most famous car in Motorsports” might have brought some “Well-deserved exposure and awareness” to the millions of people who were watching at home.
Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK who once consumed a sandwich the size of his own head at an Arby's.