Design

*

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Published by

Wahaca by Without

Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration.

The new branding centres around a line-drawn, illustrated logo of a hand clutching a taco. The logo takes centre stage as the brand name runs in small, all-capitals, bold sans-serif type underneath.

The bespoke typeface, called Wahaca Bold, aims to appear quirky and surprising with angled crossbars used in letters such as ‘H’ and ‘A’.

Waitrose free from by Williams Murray Hamm

Williams Murray Hamm has

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

8 bold logo moves by brands

The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...

Posted by: Creativepool Editorial
*

Design

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
*

Design

Stop by the Brexit Halloween horror show

The countdown to Brexit is on and while MPs in Parliament continue to dither over the decision to leave the EU, for others the debacle is proving an opportunity to get creative. As the UK hurtles towards 31 October, Boris Johnson’s prospects...

Posted by: Creativepool Editorial
ad: