Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

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Wahaca by Without

Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration.

The new branding centres around a line-drawn, illustrated logo of a hand clutching a taco. The logo takes centre stage as the brand name runs in small, all-capitals, bold sans-serif type underneath.

The bespoke typeface, called Wahaca Bold, aims to appear quirky and surprising with angled crossbars used in letters such as ‘H’ and ‘A’.

Waitrose free from by Williams Murray Hamm

Williams Murray Hamm has


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