Design

*

Rebrand Roundup: The US Open, Houses of Parliament, D-Day and other stories

Published by

Chermayeff & Geismar & Haviv – US Open

****

The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place annually (along with the Australian Open, Wimbledon and French Open), the first iteration of the tournament began in 1881 when it was known as the US National Championship. The tournament was then opened up to professional players in 1968 and became the US Open. To mark 50

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

Posted by: Industry Updates
*

Design

10 principles of good design from Dieter Rams

In this scene from Rams, Gary Hustwit's recent documentary about Dieter Rams, the legendary designer offers his 10 key principles of good design. Watch as he explains how he reflected on his body of work and the fundamentals of his design philosophy...

Posted by: Industry Updates
*

Design

Five things to avoid when choosing your logo design

By Paul Heaton, owner and creative director at Reform Studio. Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and...

Posted by: Industry Updates