Rebrand Roundup: The return of London North Eastern Railway, Brighton Pride gin and other stories

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BrandCooke – London North Eastern Railway


Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to Edinburgh to Inverness. It was operated by private companies Virgin and Stagecoach, but the companies could not meet their promised payments in their contract, allegedly caused by lower passenger numbers and revenue than was forecast, according to The Guardian. The trainline has now been temporarily renationalised and


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