Rebrand Roundup: The Diana Award, Cruel Sports, Serbia and other stories

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Jones Knowles Ritchie – The Diana Award


Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and recognises young people who demonstrate kindness, compassion and a desire to help others, and the charity also runs anti-bullying and mentoring programmes. To coincide with the 20th anniversary of Diana’s death, JKR was commissioned to create a new visual identity for the charity. JKR’s new identity for


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