Rebrand Roundup: Taylors of Harrogate, Asics, Eurosport and other stories

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Pearlfisher – Taylors of Harrogate


Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on “extraordinary flavour.” The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee brought under one unified ‘extraordinary flavour’ proposition for the first time, inspired by the quality craftsmanship and vibrant creativity that have been pivotal to the Yorkshire-based brand since its


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