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Vbat – Foster's

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Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding consultancy Vbat, and includes a redrawn, serif “F” symbol, which now has slanted crosses and a thinner white outline. This sits within a redrawn gold roundel, which also has a thinner border. The branding retains the recognisable Foster’s “F,” which the agency now hopes will be more prominent to customers. The colour palette

 

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