Rebrand Roundup: Subscription toy boxes, Women's football and other stories

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Ragged Edge – Whirli


New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition for adults and kids alike – a toy subscription service offering a whole new way to play, centred around swapping for toys instead of shopping for toys. Before Whirli even had a name, its founder approached Ragged Edge with an idea to transform playtime. The concept


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