Design

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Rebrand Roundup: Scouts, naked ketchup, a bulletproof LGBTQ+ flag and other stories

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NotOnSunday – Scouts UK

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Scouts UK has a new visual identity that looks to make the organisation accessible to people from minority backgrounds and be seen as “cool again” by children and adults alike. The Scout Association was founded in 1907 by a British army lieutenant as a movement that would help young people develop their physical, mental and spiritual skills. It was originally focused on developing outdoor and survival skills, and has since turned into a worldwide movement. There are currently roughly 450,000 young people and 115,000 adult volunteers

 

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