Design

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Rebrand Roundup: Qantas, MetLife, Host & NatGeo

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Houston Group – Qantas

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Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy Houston Group. The redesign aims to retain the fundamental essence of the flying kangaroo whilst also moving the brand forward. The kangaroo is more streamlined and the shading behind it gives a better sense of movement and depth. A silver band now also extends from the tail to the rear of the

 

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