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Rebrand Roundup: Poetry, hair, taxis and other stories

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Pentagram – Poetry Foundation

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A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and publisher that looks to raise awareness of the art of poetry. It was founded in 2003, and formed out of Poetry magazine, which was first printed in 1912 and is still running today. Bierut’s work for the organisation includes a new brand identity and a refreshed print design for Poetry magazine, which uses

 

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