Design

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Rebrand Roundup: Plant-based cafés, Red Bull, and New York fashion

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Sagmeister & Walsh – Milly

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Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print, digitally, and across social platforms. The label started by Michelle Smith originally gained its following due to a retro and vintage-inspired look merging American silhouettes with French atelier style. However, more recently it has embarked on a shift in tone, shaping the brand to be edgy, bold,

 

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