Rebrand roundup: Mr Kipling, FIX8, Festival PIEL and more

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Mr Kipling by Robot Food


Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal.

The company is known in the UK for its ‘exceedingly good cakes’ slogan but the new colourful concept is inspired by European patisseries. The traditional branding and packaging will remain the same in the UK.


Mr Kipling


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