Design

*

Rebrand Roundup: Mills & Boon, Jaffa Cakes, The&Partnership and other stories

Published by

Pentagram – Mills & Boon

***

Publishing house Mills & Boon has revealed a new visual identity, which has been designed by Pentagram partner Angus Hyland. The UK-based publisher was founded in 1908 and specialises in romance fiction, typically releasing 120 new titles every month. While its book subscription service is doing well, it is selling fewer books than it used to via traditional retailers such as bookshops and supermarkets. The publisher carried out customer survey research on over 1,000 people, which revealed that it's existing branding, cover design, finish

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

New Asian food branding builds on Without's Wahaca work

London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...

Posted by: Creativepool Editorial
*

Design

Identity for new black creativity exhibition unveiled

Design studio Here Design has created the identity for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September, the exhibition celebrates 50 years of black creativity in Britain and beyond, and features...

Posted by: Creativepool Editorial
*

Design

Desigual flips logo for good in new campaign from WE ARE Pi

Barcelona-based fashion house Desigual has permanently flipped its logo as part of a campaign developed by Amsterdam-based creative agency WE ARE Pi. The work is hung on the idea that 'forwards is boring’ and Desigual is the first...

Posted by: Creativepool Editorial
ad: Date a Creative