ad: Annual 2024 Now Open For Entries!
*

Rebrand Roundup: John Lewis, Waitrose, Debenhams, Carlsberg and other stories

Published by

Pentagram – John Lewis/Waitrose

Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s employee-owned business structure. The new identity is the first major change for the three brands in 18 years, and sees the words “& Partners” added to John Lewis and Waitrose, to emphasise that employees are partners of the business. The project has taken three years to complete, and centred around three main aims:

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!