Design

*

Rebrand Roundup: Goosebump-inducing sound, fancy tea, Dr. Martens and other stories

Published by

Pearlfisher – B&O Play

*

Having launched just five years ago, B&O PLAY is the fast-growing challenger brand within the iconic Bang & Olufsen portfolio. Marrying the craftsmanship and quality of its parent brand with millennial lifestyle ideals, B&O PLAY aims to attract consumers at a younger age and deliver experiences designed around the beauty and portability of sound. Always looking to express the interplay between music, design and the atmosphere in a room arrested by sound, B&O PLAY describes itself as being “in the business of goosebumps.” Despite this, the

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

UEFA Super Cup branding bridges east and west

It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...

Posted by: Creativepool Editorial
*

Design

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
*

Design

ghd launches 15th annual Pink campaign for breast cancer awareness

Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...

Posted by: Creativepool Editorial