Rebrand Roundup: Giraffe, Skype, Hartlepool FC, Welsh Food and other stories

Published by

Ragged Edge – Giraffe World Kitchen


Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning “Taste A Whole New World” and brought it to life through a new logo, visual identity and tone of voice. The agency has overseen the application of the brand across every touch-point, internally and externally. Since opening in 1998, Giraffe had grown into one of the country’s most successful restaurant chains with 48 sites across the UK alongside four others globally. But in an ever


This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here



More Design



Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Moonpig (in-house) Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...

Posted by: Industry Updates
ad: Check out our profile and live jobs!
ad: Date a Creative