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Rebrand Roundup: From Wimbledon to Rumps on Trump

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Brand Union – Race Against Dementia

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Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search for a preventative dementia medicine. Sir Stewart was motivated to create the charity after his wife, Helen, was diagnosed with the disease. Brand Union started by creating the name, which looks to bridge the gap between the F1 legend's racing past and the urgency of the cause. The logo

 

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