Design

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Rebrand Roundup: From Politics to Chocolate, or both

Published by

Design Army – Harper Macaw

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*Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political opinions. The new “Political Collection” from the Washington DC-based Harper Macaw chocolate company is based around six different political groups, with each tongue-in-cheek flavour complimented by some unique illustrated packaging designs. Design Army wanted to provoke a lighter way to engage with American politics, which is receiving increasing amounts of media coverage worldwide in

 

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