Design

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Rebrand Roundup: From Maccy D's to Gumtree's

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Boxer – McDonald's

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Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK and Europe, with more than 36,000 restaurants expected to receive the packaging throughout 2016. Everything from bags and beverage cups to burger boxes will feature the new pared-back designs, in which the more traditional McDonald's pictograms and illustrations have been replaced by bolder, oversized graphics

 

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