Design

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Rebrand Roundup: From Kodak to Carluccio's

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Work-Order – Kodak

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Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which features a graphic red K symbol set against a yellow background. But unlike the 1971 and 1987 iterations of the logo, which saw the word “Kodak” positioned horizontally within the red K, it is now written vertically within the new version. The new ident sees a marked change

 

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