ad: Annual 2024 Now Open For Entries!
*

Rebrand Roundup: From KFC to Budweiser

Published by

Wolff Olins – Enel

*

*

Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb filament. When applied digitally, the cursor moves and evolves gradually to form words. The new visual identity, which is applied in various colours, replaces a blue, italicised sans-serif logotype with an orange tree icon. This new distinctive visual identity has been applied to

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!