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Rebrand Roundup: From Karolina Jurikova to WKD

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Ondrej Bachor/Jan Horčik – Karolina Jurikova

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Ondrej Bachor’s fresh visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and aimed to create a complete identity inspired by Karolina’s work. Using a pared-back palette of black, white and stone, the only flashes of colour come from Karolina’s work, which is framed by the two different typefaces from the two designers. The typefaces combine upper and lowercase letters in different widths and weights creating

 

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