Design

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Rebrand Roundup: From Domino's to Tokyo 2020

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JKR - Domino's

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I love me some Domino's Pizza, but have always considered their box designs to be a little on the plain side, especially when compared to competing brands. JKR obviously agree, as the consultancy has decided to go big with their packaging redesign for the pizza delivery chain, which emphasises the iconic Domino's red and blue domino logo in a colourful and attractive way, and highlights the brand’s combo two pizza deal. While researching the brand, JKR discovered that 96% of all Domino’s pizzas sold in the

 

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