Rebrand Roundup: Fancy foods, benevolent beers, press watchdogs and other stories

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Robot Food – Harewood


The Harewood Estate, situated between Leeds and Harrogate, is known for its rich history and the expansive grounds around Harewood House. Now, the Harewood Food and Drink Project has launched a new collaborative initiative that partners with local makers to produce delicious, artisanal products using fresh ingredients found on the estate. Leeds-based creative design agency, Robot Food, was asked to develop the brand and take the lead on its positioning, naming, identity creation and packaging design. Robot Food’s task was to create a confident brand


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