Rebrand Roundup: DNEG, British basketball, millennial whisky and other stories

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DixonBaxi – DNEG (Double Negative/Prime Focus World)


Branding and creative agency DixonBaxi has created a new identity for the merger of VFX companies Double Negative and Prime Focus World. Double Negative has brought home an Oscar three times in the last four years for its work on Blade Runner 2049, Ex Machina and Interstellar. It has merged with Prime Focus World, the creative division of one of the largest media services businesses in the world. DixonBaxi has unified the brands of these two businesses, defining “one clear vision,” which


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