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Rebrand Roundup: D&AD, MTV, Leeds United, Superunion and other stories

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Hato – D&AD Festival

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London-based studio Hato has elected to involve the public in creating the “collaborative visual identity” for this year’s D&AD Festival, using the ‘Start with a Mark’ campaign to invite people to “submit their mark.” According to D&AD, “the campaign references the belief that every whether it’s a quick sketch, a quote or mid-thought doodle, plotting something on paper is the bridge to make your ideas a reality; every Pencil-winning campaign started with a mark.” Hato created a digital drawing tool, which you can try out

 

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