Design

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Rebrand Roundup: Colourful Coca-Cola, Stylish Shakespeare and other stories

Published by

Kenyon Weston – The Coca-Cola Company (Diet Coke)

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Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The Coca-Cola Company says aims to attract a wider audience to the drink. The new visual identity features a refined typeface that is flatter and bolder in colour than previously, a simplified core colour palette of silver and red, and a vertical coloured stripe that is

 

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