Rebrand Roundup: Cold beer, hot fonts and other stories

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Thirst Craft – Cold Town Beer


There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of – so they turned to Glasgow studio Thirst Craft. With over 2,000 breweries in the UK, the category has never been busier. The shelves and bars are swamped with wild names and intricate illustrations to decode, so much so that consumers who come to the category looking for choice can often end up feeling paralysed by it. Thirst


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