Design

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Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

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DixonBaxi – Storey

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DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that have outgrown co-working spaces and typically employ between 20 and 70 people. The idea behind Storey was to create a brand that “challenges convention” within office renting. The identity looks to move away from the “jargon and complexity” often seen in the office rental market, and focus on the “personalisation”

 

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