Design

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Rebrand Roundup: Champions League, Cornish cheese, Ogilvy 're-founded' and other stories

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DesignStudio – UEFA Champions League

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DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an annual football competition run by the Union of European Football Associations (UEFA), and was founded in 1955. It was rebranded in 1992, having previously been known as the European Champion Clubs’ Cup. Top-division European clubs play in the Champions league, with those who do not qualify normally playing in the UEFA Europa League. The UEFA

 

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