Design

*

Rebrand Roundup: Champions League, Cornish cheese, Ogilvy 're-founded' and other stories

Published by

DesignStudio – UEFA Champions League

****

DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an annual football competition run by the Union of European Football Associations (UEFA), and was founded in 1955. It was rebranded in 1992, having previously been known as the European Champion Clubs’ Cup. Top-division European clubs play in the Champions league, with those who do not qualify normally playing in the UEFA Europa League. The UEFA

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
*

Design

Stop by the Brexit Halloween horror show

The countdown to Brexit is on and while MPs in Parliament continue to dither over the decision to leave the EU, for others the debacle is proving an opportunity to get creative. As the UK hurtles towards 31 October, Boris Johnson’s prospects...

Posted by: Creativepool Editorial
*

Design

My London Design Festival 2019 highlights

One of the strange truths about working in the creative industry is how easy it is for your focus to narrow and shut out other people’s exciting projects. It’s a trap that leads to people becoming predictable and something I don’t...

Posted by: Rob Pratt
ad: