Rebrand Roundup: Cannabis-infused caramel and other stories

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Noise13 – Dovana


All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who already had an artisanal-level recipe and wanted to work together to create a brand strategy, name, and packaging system to match. Noise13’s reproach concluded that the target audience for the products was “female to androgynous, 30-70 years of age, new and existing cannabis users.” As such, they decided on a name and brand personality that


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