Design

*

Rebrand Roundup: Cake, coffee, streaming, supplements, connected homes and other stories

Published by

Sid Lee – Fuel

*

Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only introduced a new logo, website and blogging platform, but it also saw the transformation of Fuel’s office space, communication tools and launch of a new ad spot. This rebranding initiative was awarded four Design Cannes Lions at the 2017 ceremonies. Receiving one Silver Lion for Creation of a new Brand

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

8 bold logo moves by brands

The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...

Posted by: Creativepool Editorial
*

Design

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

Posted by: Creativepool Editorial
*

Design

Stop by the Brexit Halloween horror show

The countdown to Brexit is on and while MPs in Parliament continue to dither over the decision to leave the EU, for others the debacle is proving an opportunity to get creative. As the UK hurtles towards 31 October, Boris Johnson’s prospects...

Posted by: Creativepool Editorial
ad: