Design

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Rebrand Roundup: Bittersweet Brexit wine, the Guardian's digital overhaul and more

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OurCreative – Brexit Wine 52:48 (concept)

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In 2015 Great Britain held a vote to leave the European Union. The outcome was a 52/48 split in favour of leaving. OurCreative decided to spin the divide into a bittersweet celebration, creating 52:48. The prosecco is made with 48% British sour grapes and 52% sweet grapes to reflect the EU Referendum. The name is a reflection of the vote’s results, and the prosecco comes in a box that is inspired by a ballot box. The dark bottle is sleek, and gold foil adds

 

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