Design

*

Rebrand Roundup: Audi goes digital, DiCaprio's animal charities, BBC Creative and other stories

Published by

Strichpunkt/KMS Team – Audi

**

Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a new visual identity in 2017, which aimed to make it a “digital-first” brand and help it function better across online platforms, including in-car interfaces. German-based design consultancy Strichpunkt completed the rebrand and aimed for the new look to be “simple, clear and intuitive” for Audi users. Strichpunkt worked

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

Irish bank launches world's first book grown entirely from grass

Creative agency ROTHCO and Allied Irish Bank (AIB) have created a new book grown entirely from grass to demonstrate the power of nature and Ireland’s greatest resource to help transform sustainability in agricultural practice. 10 | The Book...

Posted by: Industry Updates
*

Design

Lacoste replaces logo for Biological Diversity Day

French clothing brand Lacoste has once again removed the classic crocodile logo from its iconic polo shirts to raise awareness for International Day for Biological Diversity (22 May). Save Our Species 2 is taking place today at the brand’s...

Posted by: Industry Updates
*

Design

New Butlin’s swimming pool brings the seaside inside

A new indoor swimming pool at British family holiday resort Butlin’s is based on a beach theme and includes the world’s first helter skelter water slide. The art-deco style pool, designed by brand and retail consultancy FITCH, cost...

Posted by: Industry Updates