Rebrand Roundup: Alexa Chung, Tinder, Landsec and other stories

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Landsec - Pollitt & Partners

Land Securities, a commercial property company, has launched a new identity - Landsec - with the help of Pollitt & Partners, an independent design agency. The new brand focuses on experience and the ‘placemaking’ of large-scale commercial building projects. It has seen an updated logo, the creation of a bespoke typeface - Brown, and implemented new colourful illustrations from artists like Bruno Mangyoku and Peter Greenwood. Overall, the success brings an updated modern feel to the brand, with a nod to minimal ‘responsive’ design elements.


Alexa Chung - Studio Frith

A much-anticipated launch, Alexa Chung’s new label has presented her trend-spotting taste in impeccable fashion. With a partnership with Studio Frith, award winning graphic designer Frith Kerr, has created playful and bold design elements from models, presentation, and logo. “The use of logo repetition in the label design and swing tag collateral is designed to be like a festival anthem chorus from a song or football chant,” says Frith.




The next social network to feel the pressure of rebrand trends, Tinder has dropped its text logo for an interpretation of a more minimal flame symbol. Slightly is wider and rounder than its predecessor, it newly introduces a colour gradient of pink through to orange - not to be reminiscent of another photo based social network.

The platform also introduces a new ‘cleaner and simpler’ UI which integrates more gesture based features.


Jaw Drop by Wicked Barrel Brewery by Stefan Andries

Designing a stand out identity for the brand. Stefan is no stranger to working with the brand, having previously worked with Wicked to design their logo & identity. Jaw Drop is a brand new IPA made by Wicked Barrel Brewery - as the name says it, your jaws will drop because of the hoppiness & flavour of this beer! 


Taylors of Harrogate by Pearlfisher

Taylors of Harrogate, a family business that dates back to 1886, has earned itself an unrivalled reputation for quality through its devotion to the craft of outstanding coffee and tea. Finding itself struggling to resolve inherent tensions in the present day – the brand is both conservative and contemporary, traditional and progressive, considered and entrepreneurial – Taylors of Harrogate turned to Pearlfisher to hone its vision and future- proof its portfolio around a new, unique expression.


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